Top 5 Beauty Retail Apps in Belarus Q3 2024: Unified Platform Performance

In the third quarter of 2024, the beauty retail app landscape in Belarus showcased notable activity across the top five applications on a unified platform. Leveraging data from Sensor Tower, we delve into the trends in downloads and active users for these popular apps.

Золотое Яблоко: онлайн-покупки experienced a consistent increase in weekly downloads, starting at approximately 4.3K and peaking at around 5.4K by the end of September. The app maintained a strong base of weekly active users, beginning the quarter with about 21.8K and ending with roughly 23.2K users, indicating stable engagement.

The Мила: косметика, бытовая химия app saw a slight decline in downloads over the quarter. It started with about 1.3K weekly downloads and tapered off to approximately 1.2K by the end of September. No data was available for active users, leaving room for further insights.

For ЛЭТУАЛЬ: косметика, парфюмерия, downloads hovered around the 1K mark, with a slight drop from 1.4K in late July to around 980 by the end of the quarter. Active user numbers also showed a gradual decline, beginning from 3.4K in early July and settling around 3.3K by September's end.

КРАВТ maintained a steady download rate, with weekly downloads fluctuating between approximately 900 and 1K. Active user data was not provided, suggesting a focus on download trends.

Lastly, Подружка: магазин косметики displayed varied download activity, starting with about 615 and peaking at 773 in mid-August, before settling to around 627 by quarter-end. Active users displayed a positive trajectory, increasing from 2.8K to 3.2K, indicating growing user engagement.

These insights underscore the dynamic nature of the beauty retail app market in Belarus, with varying trends in user acquisition and engagement. For more detailed analytics and insights, Sensor Tower provides comprehensive data access.